On April 22, 2025, the 56th annual Earth Day arrives as a pivotal moment for the toy industry, which is increasingly embracing sustainability. As global environmental awareness deepens, the toy sector is accelerating efforts to build a green industry ecosystem centered on sustainable development. This shift provides families with playful options that are both engaging and environmentally responsible.
The Toy Insider has curated a selection of 20 toys crafted from eco-friendly and sustainable materials. From the comforting touch of plush toys to the natural exploration offered by outdoor playsets, these products not only meet children's developmental needs but also demonstrate the seamless integration of environmental consciousness and commercial value. These toys embody the mission of "caring for the Earth," turning every playtime into a meaningful practice of environmental stewardship.
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Plush Toys: Weaving Emotional Connections with Renewable Materials
BASIC FUN! – Sweet Serenity Bear
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This 14-inch plush combines sensory experience with the classic design of the Love Bear. The belly badge's calming stripes, the delicate velvety paw pads, and the smooth satin ears are made from OEKO-TEX? Standard 100 certified eco-friendly fabrics—formaldehyde-free and free of fluorescent agents. Safe to chew, it offers a comforting touch while silently pledging to "protect the Earth."
Mattel – Fisher-Price Fun Fur Snow Leopard
Designed for babies aged 3 months and up, this plush features boots that make a crinkling sound, movable legs, removable straps, and sliding arm rings, blending sensory exploration with sustainable principles. The main fabric is made from 95% recycled PET plastic bottles, and the plush is OEKO-TEX? Standard 100 certified, ensuring it's free from harmful chemicals.
GUND – Sustainably Soft?Rattle
Babies can cuddle these soft plush rattles from the "Sustainably Soft" series, which includes a pink bunny, a blue puppy, and a yellow chick. These sustainable rattles are made from natural wood and 100% recycled plush materials.
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Educational Toys: Decoding Sustainability through Scientific Thinking
Mattel – Fisher-Price Wooden Balance Tree
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This toy set is full of fun! Preschoolers can stack nine colorful blocks or balance them on branches to develop their fine motor skills. Made from sustainable wood and non-toxic paints, children can play while contributing to tree conservation.
B. Toys – Animal Kingdom Wooden Cubes
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This adorable activity cube has five sides filled with learning fun! Children can explore rotating letter blocks, interactive bead mazes, zigzag tracks, peek-a-boo doors, and other sensory surprises. Made from eco-friendly wood, children will develop valuable fine motor skills and a love for discovery.
Learning Resources – Shape & Color Garden
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While learning the importance of sustainable development and gardening knowledge, children can also enhance their fine motor skills and hand-eye coordination. They match 10 colorful plants with corresponding flowerpots based on shapes and colors. This is perfect for cultivating children's color recognition, counting abilities, and practical learning. Its components are made from recycled plastic and come with an environmentally themed guidebook.
PlanToys – Math Bingo
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When early math thinking meets sustainable concepts, this bingo game transforms into an educational and entertaining eco-classroom. In this version, children solve equations to guess the called numbers, thereby strengthening their math skills. As usual, the first player to connect four numbers in a row shouts "Bingo!" This game includes two player trays, 32 colored pegs, 32 coins, and 64 equation cards.
Play Planet – 36 Pieces Accessory Set - Magnetic Tiles
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Magnets aren't just for sticking on the fridge! This set includes 36 magnetic pieces in various shapes that can be used to build magical, modular magnetic structures. Children can follow the building instructions in the creative manual or let their imaginations soar to create their own masterpieces. This set is made from partially recycled plastic and is compatible with all other magnetic products.
Horizon Group USA – BBC Earth Crystal Growing Kit
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This STEM kit, designed for teens aged 12-14, deeply integrates scientific exploration of crystal growth with sustainable concepts. Core components are made from FSC? certified natural rubber wood, and the crystal tray and display box use recycled plastic and plant fiber composite materials, combining durability with environmental friendliness. The reusable design reduces resource consumption. As children observe crystals naturally growing from a solution, they not only understand chemical principles but also recognize the value of sustainable choices through material textures.
Garden Republic – Jr. Peanuts Paint and Grow Starter Kit
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This creative kit, themed around comic peanuts, cleverly combines artistic creation with ecological enlightenment. Every design detail embodies gentle care for the Earth. Children touch the natural wood grain and water-based paints' ecological warmth when coloring the flowerpots; observe the relationship between plant growth and soil health during seed germination; and after completing the creation, they can bury the paintbrush handle in the flowerpot soil to witness the cyclical miracle of "coming from nature, returning to nature." The included "Eco Action Card" guides families to record the carbon footprint during the planting process, extending the art education class into sustainable living practice.
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Outdoor Toys: Cultivating Earth Citizenship Through Nature Exploration
Mattel: Fisher-Price Wood Pretend Play Toy Picnic Basket
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This 31-piece set offers preschoolers a chance to embark on imaginative "outdoor" adventures. It includes a picnic basket, blanket, tray, beverage container, cups, plates, utensils, and 17 play food items. Crafted from FSC-certified wood and painted with non-toxic, water-based paints, it promotes eco-conscious role-playing and storytelling.
RELATABlE: Hydroburst 10-pack Reusable Water Balloons
These eco-friendly water balloons are designed for sustainable outdoor fun. Made from silicone and featuring magnetic closures, they can be reused multiple times, reducing plastic waste. However, it's important to note that some models have been associated with safety concerns due to small magnets posing ingestion hazards. Parents are advised to ensure that children use these toys under supervision and to inspect them regularly for safety.
MICRO KICKBOARD：Micro Mini ECO Scooter
Designed for children aged 2–5, this scooter is made from recycled fishing nets and plastic, supporting ocean cleanup efforts. It features an adjustable T-bar, allowing the scooter to grow with the child, and all parts are replaceable, promoting longevity and reducing waste. Micro Kickboard also donates a portion of annual sales to environmental initiatives through 1% for the Planet.
LOVEVERY：Lovevery Buddy Stroller
This stroller is crafted from FSC-certified European beechwood and features a design that eliminates sharp edges, ensuring safety for toddlers. The canopy and seat are made from GOTS-certified organic cotton, free from harmful chemicals, providing a safe and eco-friendly option for role-playing activities.
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Interactive Toys: Building Emotional Connections Between Children and the Earth
Bandai Namco: Original Tamagotchi Celebration Egg
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This reimagined digital pet is crafted from recycled eggshell material, embodying a commitment to sustainability. Each Tamagotchi is unique, showcasing natural variations in color and texture, and is accompanied by packaging made from recycled paper. Set to release globally in 2025, this edition celebrates 28 years of the Tamagotchi legacy.
Mobi World: Australia Wildlife World – Australian Wildlife Scene Toy Set
This playset invites children to embark on an adventure with Australian wildlife, featuring figurines of kangaroos, koalas, and other native animals. Made from over 80% recycled plastic, it combines imaginative play with environmental consciousness.
Hape: Eco-Camping Playset
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Designed for children aged 3 and up, this 24-piece set includes a tent, sleeping bags, cooking gear, and tools for cleaning up the forest. Crafted from FSC-certified wood and plant-based Green PE plastic, it teaches kids about outdoor exploration and environmental stewardship.
Honeysticks: Jumbo Bath Crayons
These bath crayons are made from 100% pure New Zealand beeswax and food-grade pigments. They are non-toxic, easy to hold, and perfect for children to express their creativity during bath time. The crayons are wrapped in a sustainable 'crushed rock' material, and the packaging doubles as a bath-time sprinkler.
?Fair Share Publishing: Whispers from Mother Earth – Celebrate the Skin You're In
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This picture book encourages children to embrace their individuality by drawing parallels between the beauty of nature and their own unique identities. With soft illustrations and a nurturing message, it fosters self-love and appreciation for diversity.
GREEN TOYS: Soft-Top Toy Car Set (2-Piece)
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This toy car set is not only safe for children to drive, but it's also environmentally friendly! Each car is made from soft-touch recycled plastic, free from harmful chemicals, making them perfect for little hands to explore. With just a gentle push, children can embark on their next road trip adventure! The set includes one blue and one red push car.
Conclusion:
As sustainability becomes a "new necessity" in the toy industry, eco-friendliness is not a burden on costs but a key to unlocking new markets. It bridges the values of Generation Z parents, the developmental needs of the new generation of children, and the global mission of carbon neutrality. For toy companies, the next growth potential may lie in the "innovative use of sustainable materials," "deep integration of environmental education," and the "reconstruction of circular economic models." When each toy becomes a symbol of Earth guardianship, environmental concepts will truly reach millions of households, planting the seeds of sustainable development in children's hearts.
